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Case Study - Merchant Gourmet

Case Studies - How We Helped Merchant Gourmet

Merchant Gourmet

Merchant Gourmet are a London based online retailer of gourmet food products from around the world. As well as selling online they also supply to major supermarket chains including Sainsburys, Asda, Tesco, Waitrose and Morrisons.

Merchant Gourmet chose Impact Web Solutions for our e-commerce expertise after becoming dissatisfied with the limitations imposed by their existing hosting provider. Impact Web Solutions took over the hosting of the website and were immediately able to implement a range of improvements including changes to the functionality and interface of the online store.

Following on from this we were able to give the site a major design overhaul to tie in with the company's new corporate identity. The combined effect of these changes has been a significant increase in traffic. Visitor numbers for October 2005 showed a 162% year on year increase with a 135% uplift in unique visits.

We are proud to announce that Merchant Gourmet recently featured in The Independent's "50 best place to shop online".

If your recipe demands an unusual ingredient, this is the website to visit. It stocks a vast array of epicurean items, everything from goose-liver mousse to Austrian pumpkin-seed oil. Conversely, if you don't know what to do with these exotic ingredients, there's a host of useful recipes on the site, plus hampers and foodie gifts for the serious indecisive buyer.

The Independent

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It's been really refreshing to work with a company that are not only great technically but also stay in constant touch to let us know how projects are progressing. I've been really impressed with the enthusiasm shown for our business and the willingness to go that extra mile to get everything we've worked on together just right.

Kerrie Palmer, Merchant Gourmet