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ecommerce copywriting

Free Content For Your Ecommerce Website

Once you’ve provided your product descriptions, your ecommerce website content is sorted isn’t it?� � Maybe not.� Have you considered what might persuade potential customers to purchase from you, and not from a competitor?�

Have you thought about the importance of your ...

... instructions / FAQs?

Will fitting information or set-up details be available on your website?� And will you provide the answers to frequently asked questions online?� Removing potential doubts and questions will help shoppers feel positive about ordering.

... guarantees?

Unequivocal product and service guarantees, fully explained online, will remove any lingering concerns a shopper might have about placing their first order with you.

... shipping costs?

These need to be transparent and easy to understand.� They should be calculated for the customer at the checkout and there should be no surprises which could result in an abandoned basket.

... returns policy?

Just as concise, informative product descriptions and images reassure customers that the product on offer is the one they want, a clearly explained returns policy will give customers the confidence to order.

And what about an introduction to your company?�

Or your history and philosphy?� These elements are all about removing barriers and objections and helping customers to feel happy about their decision to purchase between clicking “pay now” and receipt of their goods.

All taken care of?

Perhaps you find it difficult to really step out of your role and to see these elements from a customer perspective, or perhaps you’re simply too busy running your business to write this sort of subtly persuasive copy.

Don’t worry, our in-house copywriter has extensive experience of writing reassuring, customer-friendly copy which engages shoppers and makes them feel good about buying from you.�

And, because what’s good for driving your sales is good for us too, we offer FREE copywriting for the non-product content of your e-commerce website.� Of course, if you’d prefer to write this copy yourself, we can give you help and advice, starting with our top tips for generating good web copy.