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Ecommerce Websites Case Study: Buy

Ecommerce websites: Delivering An Irresistible Desire To Buy

With a dated ecommerce website, a stagnant product range which could not be updated in-house, poor navigation and feedback indicating that customers were missing parts of the range entirely, Mummy & Me approached us to design an e-commerce website which would achieve the company’s aim to be the Fortnum and Mason of exclusive hampers for expectant mums and new arrivals.

Impact Web Solutions' ecommerce website designers responded with an ecommerce website design which clearly communicates the brand’s luxury proposition.

Visitors to this ecommerce website can easily find the ideal gift, with simple navigation and clear product categories. Multiple images for each product and “other products you might like” help to really sell the range.

Throughout the site, our ecommerce website designers have drawn attention to the stylish packaging, vital to the unique experience of a hamper from Mummy & Me and customers can add a personal message to their gift at the check-out. Once registered, ecommerce website customers can track order status and history with a secure account.

Mummy & Me now has complete control over the ecommerce website with the ability to update products and content at any time, at no extra cost. And a discount facility allows an offer price to be promoted alongside original price for seasonal sales and special offers.

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