August 06 Newsletter

Hi , welcome to our August newsletter; with the latest Studio 2 and industry news.

This month's features >

E-Commerce Club Update

Christmas Cards

Case Study: Whitehouse

CRM Module Update

New Team Member

Industry News - Web 2.0

Case Study: Mobility Scooters

Case Study: RDC Communications

New Free Seminars

Upcoming Exhibitions

Case Study: Bikram Yoga

Latest Projects

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  E-Commerce Club Update

As mentioned last month, we will be launching our new e-commerce club in October - an exciting new concept that we hope will bring like minded businesses across the region together, to discuss each others experience and knowledge of e-commerce.

As more and more businesses are turning to selling online, many operating exclusively through their website, we feel the club will act as a great platform for people to share experiences and resolutions to grow their own business.
With guest speakers each month and an open discussion forum facilitated by experts in their field, Studio 2 are offering an opportunity to sign up as a member and benefit from the wealth of experience and expertise in the broad spectrum of e-commerce businesses operating in the East Midlands area.

Some of the topics being covered include:

  • How to deal with deliveries: Costs, which courier, how to charge, whether to offer incentives.
  • How to increase sales through search engines (Organic & pay per click)
  • How to get the most from email marketing: Increasing repeat sales, building the list.
These events are members only and places are strictly limited. To register your interest please call Mechelle Harcourt on 0116 2425811.

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  Case Study: Whitehouse Construction

Whitehouse Construction is a £15 million a year turnover company based in Ashbourne, Derbyshire. They approached us to create a new coporate website, impressed with a previous project we had created for one of their competitiors.

Their brief was to design the new site to be visually very appealing, with a particularly striking homepage. Whitehouse were keen that the site depicted a clean look with none of the traditional construction images of holes, diggers and 'messy' construction images.

"We found the team at Studio 2 helpful and professional – the look that we had in our minds, they were able to transpose onto the web’"
Steve Mckeown, Managing Director

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The Google Maps Flight Sim

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  New Team Member

This month we are pleased to announce a new member has been added to the Studio 2 Online team!

Mechelle Harcourt joins us as our new Marketing Assistant, and will be in charge of future events, marketing and PR for Studio 2.

"I am very pleased to join the Studio 2 0nline team, and see their commitment to service and investment in their staff and local community as an opportunity to be a part of something innovative and exciting."

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  Case Study: Mobility Scooters Plus

Having worked with this client on a previous project - Mobility Scooter Batteries, we were asked to revamp another site in their portfolio - Mobility Scooters Plus.

The site sells mobility scooters, wheelchairs and walking aids to customers around the world. The new site has been designed to reflect this, with a country select option, branding the site according to your location.

Our powerful Online Store Builder software was deployed to take care of online ordering.

"This is my second project with Studio 2 and once again I have been delighted with the process and the results. I cant praise them enough"
Paul Kyte, Managing Director

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  New Free Seminars

Due to the success of June's free technology workshop, held at The Marriott Hotel, we are pleased to announce we shall be running the event again on 18th October, for those that missed out the first time. This will be held once more at the new Marriott Hotel.

This will cover the same topics as before, again with our partners RDC Communications and Aurora Technologies.

Previous to this event, we will also be running a brand new seminar, in assocation with ABC Training on an important topic – "How to generate more sales for your business".

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Chuck Norris - The Facts

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  Case Study: Bikram Yoga Leicester

Bikram yoga, for the uninitiated, is a demanding series of 26 postures (asanas) and 2 breathing exercises (pranayamas), which is suitable for all ages and levels of ability.

Each posture stretches and strengthens specific muscles, ligaments and joints needed for the next posture.

It is performed over a 90 minute session – in 110 degrees heat that keeps the muscles warm enabling you to stretch more deeply without injury.
Most of the Studio 2 team have tried it atleast once, and we definitely encourage others to try it too!

They wanted the site to be bright and funky, avoiding a traditional and holistic 'calm' look, normally associated with yoga.

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  Christmas e-cards

Seeing as we've had such a short and generally cold summer, we didn’t think there would be any harm in mentioning Christmas e-cards so soon!

A great cost effective way of sending out branded cards, our own Christmas card e-game by the end of the festive period had a high score table of over 5000 entries!

It's a great way of bringing your past and present customers back to your brand.

Typical Cost of Postal Campaign

2,000 custom design and printed cards - £750
Time to label 2,000 cards - £450
2,000 2nd class stamps - £460

Minimum cost = £1,660

With the recent changes in how Royal Mail's pricing structure works, the size of your card will now also have an effect on your costings.
With our campaigns starting from just £475, just think of the savings!

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  Update on new CRM Project Module

Studio 2 have always felt that it was their commitment to their clients that made them stand out from the crowd.

With the knowledge that poor communication and project updates is a frequent complaint during IT projects, Studio 2 have always endeavoured to ensure this is an area in which we don't make the same mistakes as many other agencies. To improve our service still further we are investing in a bespoke project management module, complete with client portal. Not only will this increase the efficiency of the Studio but it will allow clients 24 hour access to their project information, including schedules, key milestones, deadlines for anything they need to provide and the current progress of their project with predicted launch dates.

This should be installed in September with the client portal becoming live shortly after.

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Websites as Graphs

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  Industry News – What is Web 2.0?

A name banded about these days in the web circles is the term 'web 2.0'.

But what is it? The name hints at an improved version of the World Wide Web, and this is partly true. What’s starting to change is the websites work.

Sites are becoming less and less 'static' as new sites let people collaborate and share information online in a new way – e.g wikis, blogs and bittorrents.

To find out more about how web 2.0 is slowly growing, and how you could be benefiting from it take a look at this excellent article by O'Reilly Media – the creator of this new buzzword.

Read the full article here »

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  Case Study: RDC Communications

RDC Communications deliver high quality, cost-effective voice and data communications. Based in Leicester, RDC are the only Siemens Accredited Partner in the Midlands.

Studio 2's solution is a slick and graphically rich site, complete with updateable product pages and a customer login area for users to download catalogues and brochures.

  Upcoming Exhibitions – come visit us!

We will be exhibiting at the Northants Business Showcase on Tuesday the 12th September. This promises to be a showcase of companies, exhibiting a wide range of diverse products and services.
Entrance is free, and is on throughout the day 10.00am to 7.00pm.

B2B Midlands, taking place at the Ricoh Arena on 10th - 11th October, is part of B2B Portfolio broad-based business events designed for owners, directors and entrepreneurs running small and medium sized enterprises (SMEs) with between 5-250 employees.

The format of these event offers access to ideas, information and inspiration to help business growth all under one roof, allowing time-poor companies everything their business may need within a one-two hour travelling time.

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  New Projects

Activ4 is a dynamic sports and Winter sport tour operator, who approached us to rework their website for the Boarderweek festival held every December. We will be introducing an online booking system.

"I have only been with working with Studio 2 for a short time, but already I am impressed with their standard of work, communication and efficiency"

Peter Goold, Activ4

Pick and Pack Express provides warehousing, packaging and training services from their Leicester site on the Meridian Business Park. Studio 2 will be redesigning their current site.

"I approached four or five possible web companies with respect to developing our new site, and Studio 2 Online felt and seemed the best"

David Blick, Pick and Pack Express

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Studio 2 Online Ltd
Cathedral Chambers
2 Peacock Lane

0116 242 5811
0870 837 0087

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