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February 07 Newsletter

Hi , and welcome to a round-up of all that's been going on in the Studio 2 Online office, and the industry today!

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  Client Forum Returns!

Studio 2 Online are pleased to announce that their second Client Forum is booked for May 23rd 2007.

Last year's forum was a great success and we hope a lot of fun. It resulted with Studio 2 changing a policy on the management of projects and also a number of communication methods. We are also working on a number of small changes that will make the way we work with our clients more efficient as a direct result of November's event.

The May forum will give us much needed feedback on how we're doing with the improvements and give our clients a voice to express how pleased you are, changes you would like to see made and to meet with other clients.  It'll also be an opportunity to share experiences across industry boundaries and gain knowledge of our products, industry news and advancements and much, much more – don’t miss it!

The forum will provide information, fun and frolics along with a chance for you to meet the entire team. Contact Mechelle Harcourt to book your place now on: 0116 2614485

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none  Case Study: LMP Consultants

Quantity surveying and project management consultancy LMP Consultants commissioned Studio 2 with the re-design of their website that launched this month and Jane Bridger, Office Manager had this to say:

"Having attempted DIY web design with a very simple website package, we soon realised that we needed something much more professional and wanted to use a local company. We approached and met with three companies, one of which was Studio 2 Online.

Throughout the web design process, we were particularly impressed with their flexibility and patience as we developed and changed our ideas. We are very pleased with the end result - a very crisp clear web site, and we have plans to develop it further in the future. We also have the facility to update the website ourselves which will be invaluable in the future."
Jane Bridger, Office Manager, LMP Consultants


----- TIME OUT -----

Start practising for the Cricket World Cup...

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  5 FREE upcoming Seminars

Studio 2 are excited to announce 5 FREE seminar dates available for priority booking via this newsletter – before the dates are announced by invitation in March.

The seminars will be on the following dates:

March 28th 2007
Increase your opportunities
Highpoint Conference Centre, Leicester

April 25th 2007
101 ways to increase opputunities
Risley Hall Hotel, Nottingham/Derbyshire

June 20th 2007
Communication is key
Ansty Hall, Coventry

September 20th 2007
Promote, Promote, Promote
Highpoint Conference Centre, Leicester

October 24th 2007
Increase your profitability
Risley Hall, Nottingham/Derbyshire

For more information or to book your place now, call Mechelle Harcourt on: 0116 2614485

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  Industry News – Bogus online reviews face EU ban

Story taken from

Business people who write fake reviews of their own products will fall foul of new European laws from next year. Laws banning businesses from misleading consumers will bar the act.

As consumers rely increasingly on online forums and message boards for impartial advice from other consumers on products and services, business people have started posting fake reviews praising their own goods.

From Amazon book reviews to travel site hotel write-ups, several business people have been caught pretending to be consumers and giving their businesses rave reviews. The new European laws will outlaw the practice.

The EU Directive on Unfair Commercial Practices creates new protection for consumers against the practices of businesses and introduces a "general duty to trade fairly" for the first time in the UK.

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  New Additions to Our Team

Chris Booth - Account Manager

daniOur newsletter revealed last month, as direct feedback from you, our clients, we have introduced the addition of Account Managers which will now oversee projects from initial sale to completion of your site.

It's with great pleasure to introduce you to Chris, our new Account Manager.

Chris joins us with seven years software & account management experience - an industry expert you could say. Prior to committing to the computer/software industry, Chris was a professional Tennis umpire, covering seven Wimbledons, the French and Australian open!

Chris will be assigned to new and existing clients and we are happy to hear that he is on the ball and been in touch with some of you already. Welcome Chris!

Dani Cass - Administration Assistant

daniA few of you may have called and spoken to her already but Dani takes on the role of receptionist and accounts administer for Studio 2 Online, and has already made a huge impact!

Dani brings with her years of experience from agencies and the service sector, and we welcome her with a triumphant roar. So next time you call, say hello to Dani, don't wait for her to call you!

Krutant Dave - another Developer, due to demand

daniDue to the increased amount of work in the studio, we have employed another developer, Krutant, to help with the work load and to further his knowledge in the industry. Krutant is fresh from his BSC at DeMontfort University, but with a little commercial experience we are certain he will quickly become an invaluable part of our studio family.


----- TIME OUT -----

Park my car

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  Case Study: PAL International

PAL International are the world’s leading brand and manufacturer of impregnated wipes, chefs’ headwear & hygiene workwear.

PAL's new site, launched this month met with their requirements to add a new range of features to their site and introduced the ability to purchase their products online.

----- TIME OUT -----

Super Mario Kart style racing

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  E-Commerce Club

A thank you to all that attended this months E-commerce Club, we were trialling a new venue this month and settled on the Highpoint Conference Centre, Glenfield Road and were very pleased with the venue and service it provided, so much so that this is the set venue for the coming months.

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  Industry News - European Commission will overhaul consumer law to boost e-commerce

Story taken from

The European Commission will overhaul European contract law to make internet selling easier, more reliable and more efficient. The Commission has opened consultation on proposed changes that will affect eight EU Directives.

Recognising that e-commerce is hampered by a mass of conflicting national laws, the Commission has proposed changes to Directives which it hopes will, when transferred into national laws, bring the law into line with technological developments.

"There is an urgent need for action, the world is moving so fast and Europe risks lagging behind", said Meglena Kuneva, the new EU Commissioner for Consumer Affairs, in her first press conference in Brussels.
"We need a root and branch review of consumer rules. At the moment, consumers are not getting a fair deal online, and complex rules are holding back the next generation of bright business ideas. We must find new solutions to new challenges."

The Commission believes that online businesses would benefit significantly if doubts about the legal implications of cross-border trading were removed. "Consumer confidence is a key factor determining how and when consumers spend their money in different sectors of the economy," said a Commission statement. "All the evidence is that consumers are not yet comfortable enough in the digital and online world to seize its full potential. Only a tiny fraction – 6% of EU consumers – are currently shopping online cross border."

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  New Projects

mj blindsMJ Blinds and Awnings Ltd are online specialists in just that.  They produce high quality products online and will be working with Studio 2 to produce an updated version of their existing site.

evergreensEvergreens UK are established specialists in artificial grass for the domestic and display market and have selected Studio 2 to design and build their new website. 

"I chose Studio 2 Online as first impressions indicated a bright, forward thinking organisation with a sense of humour. I enjoy doing business with people that like to work hard and have a lust for life.

After meeting with Giles, I was pleased to find my first impressions were correct and after tooing and frowing with various comprehensive website options, decided on the most expensive! I am looking forward to beginning the project over the coming weeks."

Andy Driver, Evergreens UK

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Studio 2 Online Ltd
Cathedral Chambers
2 Peacock Lane

0116 242 5811
0116 293 8090

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