Studio 2 Online
    March 2008

Happy Easter! I don't know about you but with Easter bunny arriving so early this year I only just remembered in time. I hope you didn't find yourself in the same predicament as me on the Saturday before, facing alarmingly bare shelves that only the previous day were stacked high with egg shaped confectionery of every type. Instead, all that was left were sadly broken specimens of Transformer, Spiderman or various other novelty eggs whose association with Easter seemed a little tenuous to say the least. Alternatively, there were plenty of appropriately french or belgian sounding luxury branded eggs, bedecked in ribbons and flounces and looking good enough to rival Faberge and priced accordingly! With the addition of the snowy weather somewhat confusing my grasp of the seasons, I felt like pronouncing "Bah! Humbug!" on the whole affair. Instead, I settled for the old fall back of a dozen Creme Eggs of the Cadbury variety and withdrew for the weeked intent on discovering at least 12 ways of eating one! On the business front markets are behaving like rubber balls, Mr Darling's Budget was possibly the greyest on record, but Studio 2 Online still goes from strength to strength in providing websites and e-commerce solutions that really work for our clients. Read on to catch up with the latest news and more! - Giles

Newshound Nuggets - Vive le differance! 
We tend to follow our cousins across the pond in otherways other than reality TV shows and falling stock markets, so this little gems showing interesting online buying trends caught the attention of our Newshound.
17/03/2008 -
My Mummy's Online
  • More than 40% of all women who go online in the US are mothers who have children under 18 at home.
  • More than 8 out of 10 mums go online at least once a month, compared with 68% of all women.
  • Internet usage rate is 94% among women who are pregnant or expect to have a child in the next year. 
  • 68% of mums regularly make purchases online, 28% within the last month.

 11/03/2008 -

Online Shops Put Search To Work

  • More than one half of online retailers surveyed in February 2008 said they spent at least 40% of their marketing budgets on search engine marketing.
  • 25% said that more than 75% of their budgets were spent on search engine marketing.
  • 46% said they favoured Pay Per Click (PPC) more.
  • 33% favoured natural search engine optimisation (SEO).
  • 21% used PPC and SEO equally.  

26/03/2008 -

UK Buyers Research Online First

  • In data collected in October 2007 and January 2008 the Interactive Media in Retail Group (IMRG) reported that online product research by consumers is becoming more common before a High Street purchase is made.
  • In addition more than three-quarters of respondants to the survey said they were satisfied with online retail web sites.
  • However, customers in the January poll said they were slightly less satisfied with web security, the range of goods and services, prices and delivery than in the previous October poll.
  • The features online shoppers were most satisfied with are, navigation and usability (80%), ability to find help (76%), available product information (76%) and responses to queries via phone or email (73%).
  • The study also found that the predicted UK B2C average annual spend online per buyer for 2008 is £1,921 up 20.7% from £1,591 in 2007.

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SEO Teleseminar - next date 10th April
Studio 2 Online invite you to join us for our next Teleseminar on the increasingly important area of Search Engine Optimisation (SEO) on Thursday 10th April, beginning at 8.30am and lasting for one hour. 
The seminar will provide essential advice and guidance on many aspects of SEO and how this essential online tool can benefit your online business. Aimed in particular at businesses who have begun to use SEO, or are considering it for the first time, the seminar will tackle questions that are so often asked about how SEO works and how to avoid many of the pitfalls.
To participate simply register and dial the number and code provided to listen in. The only cost is your own telephone call, which for the full 60 minutes equates to only £4.77 inclusive of vat. Previous participants have rated the event "Extreamly good value", "Highly professional", "Very informative" and "It answered so many of my questions about SEO." 
To register ring Andrew Kinnard on 0845 6187342 or email your name, company name, address and contact telephone number to Joining instructions will be emailed to you prior to the event.  

Website of the month
Ever seen shapes in clouds, or just fascinated by clouds? This is the site for you! 

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 New Client Account Manager 

Matt Strickland has already started his new role as our dedicated Client Account Manager.

Matt will be focussing on providing the consistency of a named contact and dedicated support solely for our existing clients, as well as regular meetings presenting a more comprehensive client review to further enhance the service to clients. This review will include:

  • Effectiveness of current website.
  • Discussing website improvements.
  • Highlighting appropriate new products and services.
  • Reviewing the progress of SEO campaigns.
  • Recommending optimal SEO packages.
  • Reviewing the effectiveness of emarketing campaigns.
  • Reviewing technical and service level agreements.
  • Discussing training needs.
  • Confirming renewal of domains and hosting packages,.

We are pleased to say this new arrangement has received the thumbs up from the clients Matt has already met with and demonstrates the commitment we have to supporting our clients.

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Client Forum Update

The new Client Forum date is Thursday May 22nd.

The morning session will be held at the elegant Belmont House Hotel just off New Walk, with the afternoon session at our offices on King Street. The event will run from 8.30am until 3.30pm with a buffet served from 12.30am to 1.30pm. Free parking is provided.

When booking please remember to indicate which two afternoon workshops you wish to attend. Our guest presenter at this event is David Penny, Director of  Business Intelligence and Strategy Ltd who offer solutions regarding the effective use and management of data for companies. 

If you want to book your place(s) now just ring Andy Kinnard on 0116 249 5314 or email to

We look forward to seeing you there!


 Sacha's Web Tips

A dog of my maturity still has to move with the times. I still enjoy chewing open Giles' post in the morning, although the constant diet of bills does lead to the onset of indigestion. However, these days so much correspondence comes via email, so my latest weeze is jumping up and hitting the delete button just as Giles settles down to read the veritable digital flood that pours from his inbox.

However, it seems that things in the email world aren't always as they should be.  Internet marketing consultancy dotMailer recently analysed email marketing from 46 retailers and found that even large online retailing names such as Game, Topshop and Waterstone's are falling foul of their legal obligations when it comes to email marketing.

The Companies Act 1985 requires that business emails include a company registration number, place of registration and the registered office address of the business. Apparently, half the emails checked by dotMailetr failed on at least one of these requirements. (OK this is where I admit that I took a quick sniff at the bottom of this email newsletter to make sure things are as they should be!)

A new Companies Act is being introduced and part of it includes new disclosure regulations, the Companies (Trading Disclosures) Regulations 2008. These are not materially different from the 1985 regulations and come into force on 1st October. The disclosure requirements apply to limited companies and Limited Liability Partnerships and failure to comply can result in a fine of £1,000 and from October, an additional fine of £300 for each additional day that contravenes the regulations. The new Act makes it clear that business websites and emails are subject to the law, although the rules do not apply to sole traders or standard partnerships.

So, with the increasing important of emarketing as an effective online tool, I suggest you all have a quick sniff at your own emails and websites. Once again, if you need some help or guidance just ring my mates at Studio 2 Online who are experienced in setting up an effective email marketing systems. A call to 0116 249 5314 will do the trick.

Now, where's Giles, I need him to check if the domain is still available!

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 New Website Launches

A warm welcome to the following as they join the Studio 2 Online family. Once again, these sites reflect how experienced the team at Studio 2 Online are in providing well designed and effective websites for clients from a variety of business sectors. Further examples can be found on our website at
Parkers - The Parts People
Established in 1924 Parkers has steadily grown and expanded to their present network of eleven motorfactor branches, two petrol filling sites with integral workshop, a state of the art crash repair centre and an online leisure website offering UK wide distribution. This is the second web site Studio 2 Online have done for this well known local company.

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  And Finally ........

Will it be Barack, Hillary or John in the White House next time around? Whoever it may be they surely will not be able to compete with the current incumbent 'good 'ol dubbya' when it comes to the misuse of the English language. Here, for your delictation are a few examples:
"And so, General, I want to thank you for your service. And I appreciate the fact that you really snatched defeat out of the jaws of those who are trying to defeat us in Iraq." 
 "The decisions we make in Washington have a direct impact on the people in our country, obviously."
"My job is a decision-making job, and as a result, I make a lot of decisions."
"Forms of government matter, in my opinion. It matters how -- the nature of the government in which people live."
and finally ...................
"The best thing about my family is my wife. She is a great first lady. I know that sounds not very objective, but that's how I feel. And she's also patient. Putting up with me requires a lot of patience." ........... if only you knew George, if only you knew!
Aye, Caramba!


Registered Office: Studio 2 Online Ltd, The Crescent, King Street, Leicester, LE1 6RX
Registered in England & Wales No. 3894791 
Tel: 0116 275 8456    Fax: 0116 293 8090      Web:

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