To unsubscribe, click the link at the bottom of this email
    professional web site design        profitable e-commerce        intelligent business systems

November 04 Newsletter

Thanks for your continued subscription to the Studio 2 Newsletter.

This month's features >
What would YOU like? Message Forum relaunches
E-Commerce system launches! Poor Websites hit online sales
Web Tips Support Tracking System





What would YOU like?

As Studio 2 continues to develop leading web based applications and software, we have decided to adopt a new piece of software that allows our customers to provide invaluable feedback on our systems.

We encourage our customers to use this system if they have a request or idea for any of our web software including CMS, forums and online course booking.

This way, your request can be looked at and dealt with in an efficient manner: for yourself and us.

to log into and register on the system, simply visit:
http://support.s2o.co.uk/websupport and follow the instructions.






shop:studio

e-commerce system launches!

Studio 2 Online is proud to announce the phase one launch of our new e-commerce system - shop:studio

All of our e-commerce and product catalogue based sites had previously been developed using a third party product from Bizcrafter called Online Store Builder. This has proven to be a powerful and reliable system for our customers' needs, but we felt we could develop something that would sit better with our current suite of content management tools, and offer more flexibility in how your site works.

Keys Property have been the first customer to take advantage of the newly created system.
Visit the URL below and take a look around.
www.keys-property.com/ecommerce/catalogue.php

     


If you are interested in developing an e-commerce site with secure online credit card payments and customer account login technology, please give the sales team a call on 0870 837 0086 to discuss your ideas further.


------ TIME OUT ------
How to 'impress' your date
http://www.zefrank.com/date_1/navigation.html





Web Tips
High ranking search engine results are becoming increasingly important to people, as more and more businesses take to the web to find their fortune.

Studio 2 can of course offer in-depth search engine promotion for your site, but if you are looking to do something yourself, one big tip we can offer is to try and get your site mentioned on as many other sites as you can.

It sounds tricky, and it is time consuming, but if you can make the effort to contact other businesses in your field (other than competitors of course) you can create a 'link swap' deal: They add a link on their site to you stating you're 'the best widget sellers in the UK' and you in turn link to them with the message 'the best widget manufacturers in the world'. Your chance of improvement increases when you choose sites that are related to your own. (In this case widgets).

Generally the more links the better, but watch out for 'link farms'. Many sites are set up solely for swapping links, and these can actually harm your rankings if these sites are eventually 'black-listed'.

Good luck, and Happy linking!





Message Forum relaunches


We have recently launched a new version of our CMS (contact management system) which includes a centralised user system and an upgrade to the forum module.

The central user system links all users for cms, the forum and other modules so users only need one username and password to access any of the activated features of cms. This currently includes the calendar, forum, content management system, news section, course booking system and extranet, where they have permission to do so. The new system also allows for the deployment of multiple forums on one CMS web site.


------ TIME OUT ------
How to dance 'properly'
http://www.zefrank.com/invite/swfs/index2.html





Poor websites hit online sales

(Taken from Lloyds TSB Business)
Websites that function poorly could be costing businesses up to two-thirds of their potential online customers, according to new research.

Findings of a study by website performance-monitoring company Site Confidence show that Internet users are losing patience with slow sites, with two-thirds saying they would not wait more than 20 seconds for a site to open.

Poorly performing websites are not just losing out to impatient shoppers. When asked what would stop them purchasing online, 78 per cent are concerned about website performance, with 57 per cent fearing that a site would crash and 21 per cent saying the process is too time-consuming.

There is some good news for online retailers though, with 70 per cent of respondents saying they trust Internet security for online payments.

"The key thing for small businesses to remember is to keep their websites simple," says Bill Kirkwood, chief executive officer at Site Confidence. "A complex website which is heavy with graphics and even audio-visual content will only serve to slow down the website and frustrate end-users. Our research has shown that three-quarters of users will abandon a transaction if it is too slow or links are broken.

"Essentially, having a website which is experiencing performance problems or has crashed is like having a shop with a closed door."

------ TIME OUT ------
How to act 'convincingly'
http://www.zefrank.com/acting/index.html





Support Tracking System

Another feature to the new sofware covered in the first story of this newsletter is its logging and tracking of any bugs or problems a customer may encounter.

This is especially helpful to clients using our web and business software systems as they can now simply login to the system through a browser and notify us of any bugs and issues they would like to see fixed in upcoming releases. The user will then be notified by email of any updates and the status of this bug or request, and can see its progress or login to add additional notes.

Any clients wishing to log any such issues can do this now by going to - http://support.s2o.co.uk/websupport and filling in the relevant information.



Copyright © 2006 Studio 2 Online - Web Design Leicester Specialists




Studio 2 Online Ltd
Cathedral Chambers
2 Peacock Lane
Leicester
LE1 5PX

Tel:
0870 837 0086
Fax:
0870 837 0087
Web:
www.s2o.co.uk