A short and snappy, new website launches edition.
As a thank you to all our existing customers,
Studio 2 Online can now offer a FREE .info domain name
(subject to availability), if you already have the .com
equivalent domain.
 For
example, if you have registered 'www.widgets-online.com'
with us, get in touch and we can provide you with the .info
equivalent absolutely free for one year: 'www.widgets-online.info'
If you would like more information on registering domains,
contact us on
0870 837 0086
Lockheed
Martin UK approached Studio 2 Online to develop a new website
for their training programme bid, who are partnered with
Rolls-Royce and The VT Group.
 This
partnership is formed under the name Ascent, who are bidding
for the UK Military Flying Training System (UK MFTS) programme
for the Ministry of Defence. The UK MFTS will replace the
present flying training arrangements for the Royal Navy,
the Royal Air Force, and the Army Air Corps before the end
of this decade.
The site itself is designed to be a simple introduction
to the Ascent Team and provide further reading about the
UK MFTS programme.
It was important that the site looked fresh and modern,
yet remained conservative enough to appeal to the broad
range of visitors the site will receive. Ascent will utilise
Studio 2's CMS website editing system to continually update
the site with news and information as the bid progresses.
Paul Livingston, Head of Customer Relations for
Lockheed Martin UK comments:
"Studio 2 Online
were selected through a rigid competitive process to find
the best possible website partner for Ascent. The Studio
2 Online team have performed an outstanding job delivering
creativity and being extremely agile to deal with the changing
requirements of a multi-national joint venture company like
Ascent."
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In our quest to constantly improve
the service offered by Studio 2 Online, we are currently testing
an exciting new email system.
Essentially it is the same system as before, for all of you
who are familiar with the Merak interface, configured in a different
way to dramatically improve the uptime.
This new configuration will offer the following benefits:
- Improved email sending performance
- Dramatically improved uptime,
ensuring you can always receive your email
- Fault tolerant system, to avoid server failures.
We will keep you posted in next month's newsletter on the launch
date and any necessary changes.
Long-term
Studio 2 Online client Comfort Solutions decided it was
time for a new look for their website and to revise and
update their entire mattress and bedding range.
The site was given a design overhaul, making it much easier
to use and navigate around, whilst also looking attractive
and professional.
Secure credit card payment ordering from Worldpay was again
chosen for its reliability, as well as a continued programme
of search engine promotion, as the website orders account
for a large percentage of the company's sales.
Jo Macdonald,
Company Director says:
"Our second e-commerce
website with Studio 2 Online was professionally conducted
and designed. The communication, project management and
behind the scenes knowledge was second to none. A job exceedingly
well done."
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Pay-per-Click (PPC) advertising has been around a while
now on search engines. Unlike traditional Search Engine results,
which appear in an order the Engine feels is an order of importance
and relevance to your search words, PPC allows you to shoot straight
to the top by advertising as a 'sponsored link'.
Put simply, you decide what key phrase searches you would like
to appear with, for example 'widget designers'. Depending on the
words chosen, each time someone performs this search and clicks
on your link you pay the Search Engine anything from 1p to £4.
This in most cases is a fair trade-off. You gain customers who
might not have otherwise know you existed, but pay a small amount
for the privilege.
Unfortunately scam artists, affiliates who earn percentages from
click-throughs and even underhand rivals are now starting to pollute
this advertising technique.
There have even been reports in New Delhi, India where people
can earn extra money by being hired to click on advertisements
all day.
If you are at all unsure about the best strategy for promoting
your website, why not talk to us at Studio
2 online about the different services available.
IronHorse Consulting are a management consultancy firm
in the SME training and small work sectors. Based in Derby, they
were looking for a simple one page site to give them their first
step up on the internet ladder. As part of the package, Studio
2 also helped with the branding and corporate identity of the
company.
Copyright © 2006 Studio 2 Online - Web Design Leicester Specialists
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